When you are in a b2b company it’s often hard to use the “out of the box” standards for usability testing that you can use in a b2c business. One of the most difficult is how to “interview” users. In a consumer business you can do pure psychology work, which really means that you tell the user nothing and just observe or watch them…or give them stimuli (screens, ideas…) and see their reaction. But, when those users are decision makers who are looking at your company/product/service they often want to give their opinions and feedback.

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